Showing posts with label boyswear. Show all posts
Showing posts with label boyswear. Show all posts

Saturday, 21 February 2015

Tuesday, 24 June 2014

Love your local market! :-)

Renting a market stall is a fantastic way for budding entrepreneurs to have a retail space without the cost and risk of renting a commercial premises. As part of Love Your Local Market fortnight we tried out a stall on Morpeth Market.  For those who aren't familiar with it, Morpeth is a beautiful little town in the picturesque Northumberland countryside, the kind of location it is a pleasure to pass a day in.  Though I went into it not really expecting much in terms of sales, I have to say I was pleasantly surprised and have now become a regular trader.
Although the e-commerce revolution has made starting your own business far easier in so many ways, it is also an incredibly competitive platform. Trying to stand out from the crowd in search engine results is nigh on impossible without big coroporations' budgets to pay to get you to the top of the results list for any search, even vaguely, related to your products. At a market stall however, meeting your customers face to face, them seeing for themselves and being able to touch the merchandise are great selling tools.  Added to that getting instant feedback 'I love that design but it would be better if it was longer/ shorter/ brighter/ paler etc etc' is something you're unlikely to get from your website, if it's not what they want the majority of online customers will simply close the tab and look on another site rather than bother to explain why it's not quite what they're looking for.
I also learnt quickly that making a market stall work is all about having something for everyone.  It's all well and good having a target market for my own line of babywear, the sort of people who are interested in the fact you use organic cotton and manufacture in Britain ...and are willing to pay the little extra necessary for the afore mentioned.  However on a market you will get a wide range of tastes and budgets and it is better to buy stock in to be able to cater for as wide a range as possible than to stick rigidly to your ideology and not sell anything; as my partner never tires of telling me, 'a queue makes a queue' - i.e. if a couple of people are browsing round your stall or better still buying something, others will be drawn to you to see what they're missing out on.

For more information on my first week at Morpeth Market see this article by Sanderson Arcade
and for more information on Morpeth in general and it's Wednesday and Farmer's markets see our facebook or twitter @IMieiCherubini pages or go to Northumberland County Council's websiteor the 'More in Morpeth' website and finally, if Morpeth is too far to travel, to find out about markets near you see the Love Your Local Market website.

Sunday, 29 December 2013

Fabulous festive offer! 20% discount on all shoes & accessories!


FANTABULOUS OFFER!!! TREAT YOUR LITTLE CHERUBS THIS CHRISTMAS TO OUR SUPER CUTE RANGE OF SHOES!
UN SCONTO DI 20% SU TUTTO DELLA CATEGORIA Scarpine & Accessori QUESTO NATALE!!! Inserisce il codice SCARPINE13 alla cassa nello spazio Codice Coupon
http://cherubinibabywear.com/index.php?route=product%2Fcategory&path=62

Wednesday, 31 July 2013

The inifinite cuteness of twin boys!

Being from a family full of twins and having a partner who is sandwiched between two sets of twins as his older and younger brothers I am a sucker for cute twin baby pictures.  Finding this one of my father and his (obviously non identical!) twin made my day!

The debate about whether to dress twins in matching or co-ordinating outfits can get quite heated and awfully serious, I found this article by Pamela Prindle Fiero on this subject interesting http://multiples.about.com/cs/familyissues/a/twindressalike.htm ...Ultimately though, the debate for me is only the cut off point age wise. While twins are babies not only do little co-ordinating outifts look absolutely adorable and celebrate the fact that they are twins.  I can't see how this affects their identity as individuals and most of the twins in my family end up dressing in a similar way all their lives due to shared tastes rather than any lack of individual identity!

You can find beautiful co-ordinating gift sets for twins at I Miei Cherubini, with most styles available in blue and cream colourways you can give a gift of matching but not identical outfits.  All made in the UK from organic cotton and lovingly presented in organza bags or beautiful gift boxes.

 see our website www.cherubinibabywear.com for the full range!

Don't forget to like our FACEBOOK page, follow us on TWITTER and PINTEREST

Thursday, 25 July 2013

Enough with all things pink and sparkly... lets switch the focus to beautiful things for the little prince in your life...

I Miei Cherubini is focused on beautiful clothes and gifts for baby boys. I was inspired by how difficult I found it to buy gifts for my nephews (i miei cherubini!). We didn't want them dressed in miniature versions of menswear, they have all their lives to wear jeans, while they are babies we wanted them dressed as babies. After hearing friends and relatives making the same complaint, I decided to create a range to solve this problem, the look is traditional with a twist. I intend to expand the boyswear range in the near future, but for now I Miei Cherubini is mainly about perfect outfits and gifts for those first few precious months. So many brands cater beautifully for the needs of little princesses, we thought it was time for little princes to be the focus!


I Miei Cherubini è la collezione di vestiti e regali per neonati. Le difficoltà nell'acquisto di doni davvero interessanti per i miei nipoti (i miei cherubini!) è stata la fonte di ispirazione.
Stanca di vederli vestiti come adulti in miniatura, quando hanno tutta una vita per mettere un jeans, mi sono convinta che i bambini devono vestire come bambini.
Parlando con amici e parenti che condividono problema e filosofia, ho deciso di creare la collezione, abbinando un look tradizionale ad un elemento di originalità.
A breve ci sarà una linea piu grande di vestiti per bambini, per adesso I Miei Cherubini vuole essere la collezione perfetta di abbigliamento e regali per i tenerissimi primi mesi.
Se la scelta è già ampia per le piccole principesse, I Miei Cherubini promette di pensare ai nostri piccoli principi!

Linked In Profile: http://www.linkedin.com/company/2556629
Twitter: @IMieiCherubini
Blog: http://imieicherubini.blogspot.co.uk/
Pinterest: http://pinterest.com/imieicherubini/
Tumblr: http://i-miei-cherubini.tumblr.com/

Thursday, 11 July 2013

Do the bookmakers know something we don't about the Royal baby?

Alexandra is still at the top the list of bookies favourites for the royal baby name (quite pleasing as my name is Alexandra and the only things the name is currently associated with in my area are a few unglamorous roads, bridges and pubs). More intriguing is that currently the top 5 names are all female with George coming in as the 6th favourite followed by Alice and with James at number 8 only 2 of the top ten names predicted for the Royal baby are masculine. Did all this really come about because of Kate apparently saying 'Thank you I'll take this for my d...'?! She could have been about to say I'll take it for my dog for all we know then thought better of it!



Coming in at 40/1 is the name Maud... really Princess Maud?! Perhaps equally if not more unlikely are Camilla at 100/1 and Fergie at 500/1. And should William and Kate follow Coleen Rooney's example and name the baby Kai there will be some happy gamblers and very unhappy bookies as the odds are a whopping 1000/1!

Looking at the list of names predicted for Zara Phillips and Mike Tindall's baby, I was quite surprised to see the list significantly less traditional... the sort of names that would disgust the very *ahem* opinionated Katie Hopkins! My favourite of the list being at 500/1, Toytown, I don't know very much about gambling, but I'm fairly sure the bookmakers' money would have been safe to offer 50,000/1 on Toytown Tindall being the moniker chosen for Zara and Mike's firstborn.



No sign of drab maternity wear throughtout the Duchess of Cambridge's pregnancy, many online blogs and magazines all over the world have been following and document her style throughout.  This page on the Daily Mail's website give a nice concise overview http://www.dailymail.co.uk/femail/article-2357086/Kate-Middleton-The-worlds-best-dressed-baby-bump-Week-week-Kates-pregnancy-fashion-diary.html ...very elegant, however I'm not sure I could be bothered with high heels when heavily pregnant!


Find all you need for your little princes at www.cherubinibabywear.com , made in the UK to the highest standards of quality and design. Tweet us @IMieiCherubini like us on facebook.com/IMieiCherubini and follow our Pinterest boards /IMieiCherubini

Friday, 5 April 2013

Sunday, 10 February 2013

Shopping Our Way To Prosperity?

Shopping Our Way To Prosperity?

http://newcastleparents.co.uk/shopping-our-way-to-prosperity/

It seems like these days we spend more money on dressing the children than we do on ourselves! I mean, how many pairs of shoes can one 4 year old need? Well of course they need 7; wellies, school shoes, snow boots, pretty dress shows, trainers, sandals and of course the good old everyday nice but not too posh shoe......

Monday, 6 August 2012

Coperta di cotone organico - Organic cotton receiving blanket

Coperta di cotone organico beautiful, simple gift that will be treasured for years to come...
I Miei Cherubini is focused on beautiful clothes and gifts for baby boys. Director and designer Alexandra Kay was inspired by how difficult she found it to buy gifts for her nephews (icherubini!). Not wanting them dressed in miniature versions of menswear, they have all their lives to wear jeans, while they are babies she and her sister – in – law wanted them dressed as babies. After hearing friends and relatives making the same complaint, she decided to create a range to solve this problem, the look is traditional with a twist. “So many brands cater beautifully for the needs of little princesses, we thought it was time for little princes to be the focus!” The name simply means my little cherubs. The range was inspired by Alexandra’s ‘little cherubs’ Alexander, Jacob and Samuel and we hope you will find the perfect gifts and treats for your little cherubs in the I Miei Cherubini collection! I Miei Cherubini è la collezione di vestiti e regali per neonati. Le difficoltà nell'acquisto di doni davvero interessanti per i suoi nipoti (i suoi cherubini!) è stata la fonte di ispirazione per la stilista e direttrice del brand, Alexandra Kay. Stanca di vederli vestiti come adulti in miniatura, quando hanno tutta una vita per mettere un jeans, mi sono convinta che i bambini devono vestire come bambini. Parlando con amici e parenti che condividono problema e filosofia, ho deciso di creare la collezione, abbinando un look tradizionale ad un elemento di originalità. Se la scelta è già ampia per le piccole principesse, I Miei Cherubini promette di pensare ai nostri piccoli principi!